Assignment on promotion mix free essay sample

Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing, pricing, and distribution. ) To generate sales and profits, the benefits of products have to be communicated to customers. In marketing this is commonly known as â€Å"promotions†. It consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. From marketing point of view, Promotion informs, persuades, and reminds prospective and current customers and other selected audiences about a company and its products. The most useful brand is failure if no one knows it is available. Promotion Techniques Promoting your business can take different forms. You can promote it online and offline. Promotion is a very important part of every business imaginable. If you don’t promote it, how are customers supposed to know about it? Here are some very effective ways to promote your product or services. We will write a custom essay sample on Assignment on promotion mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Specific combination of promotional methods such as print or broadcast advertising, direct marketing, personal selling, point of sale display, merchandising, etc. , used for one product or a family of products. Six main promotion Tactics 1. ADVERTISING 2. SALES PROMOTION 3. PUBLIC RELATIONS 4. PERSONAL SELLING 5. PUBLICITY 6. DIRECT MARKETING The factors that guide a marketer’s decision in selecting a promotion mix are:- Nature of the product market. Overall marketing strategy. Buyer readiness stage. Product life cycle stage. ADVERTISING The means of providing the most persuasive possible selling message to the right prospects at the lowest selling message to the right prospects at the lowest possible cost. Kotler and Armstrong provide an alternative definition:- â€Å"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identifies sponsor†. SALES PROMOTION â€Å"An activity designed to boost the sales of a product or service. It may include an advertising campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing and personal letters on other methods†. More than any other element of the promotional mix, sales promotion is about â€Å"action†. It is about stimulating customers to buy a product. It is not designed to be informative – a role which advertising is much better suited to. Publicity refers to non-personal communications regarding an organization, product, service, or idea not directly paid for or run under identified sponsorship . it usually comes in the form of news story, editorial, or announcement about an organization and/or its products and services. Techniques used to gain publicity include news releases, press conferences, feature articles, photographs, films, and videotapes. PERSONAL SELLING Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to â€Å"close the sale† Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be limited to supporting retailers and providing after-sales service). PUBLIC RELATIONS â€Å"The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics†. Public relations activities include, press releases. Company literature, videos, websites and annual reports. DIRECT MARKETING Direct marketing is concerned with establishing an individual relationship between the business offering a product of service and the final customer. Direct marketing has been defined by the Institute of Direct Marketing as: â€Å"The planned recording, analysis, and tracking of customer behavior to develop a relational marketing strategies†. The process of direct marketing covers a wide range of promotional activities, these include: Direct-response adverts on television and radio Mail order catalogues E-commerce Magazine inserts Direct mail Telemarketing OBJECTIVES FOR PROMOTION BUILD AWARENESS. CREATE INTEREST. PROVIDE INFORMATION. STIMULATE DEMAND. REINFORCE THE BRAND. Marketing Strategy For each target market, management must design a Marketing strategy, which includes the designing of the marketing mix. The Marketing Mix is the combination of multiple aspects of the following four elements: a product, how it is distributed and promoted, and its price. These four elements are intended to please the target market(s) and, equally important organization marketing objectives. The Companys strategy is guided by several fundamental principles. Nestles existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Companys priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. Nestle is committed to the following Business objectives in all countries, taking into account local legislation, cultural and religious practices: Nestles business objective is to manufacture and market the Companys  products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestle does not favor short-term profit at the expense of successful long-term business development. Nestle recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist. Nestle continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. Promotional Mix of NESTLE Nestle is using following methods for promotion: Advertising The Nestle are the broadcast there products (TV and Radio) and print media (newspapers and magazines). The Nestle also uses other advertising vehicles like billboards, T-shirts and, more recently the Internet. Nestle has its own website which is giving the information about the different brand of the company. Nestle is doing the selective demand advertising that is intended to stimulate demand for individual brands. In the advertisement the message is given that, And in recent advertising campaign, their slogan is,†JIYO! Kay yehi hay zindagi†. On billboards the pictures of Nestle kitkat choclate advertisement seems so attractive, especially teenager and child groups that motivates the customer to purchase it. Nestle has the internal advertising department as well as hire the services of the external Media manager assisted by its assistant to devise all campaigns†¦Ã¢â‚¬ ¦ Sales Promotion It is demand-stimulating activity designed to supplement advertising. It is paid for by the sponsor and frequently involved a temporary incentive to encourage a sale or purchase. Many sales promotions are directed at consumer. Nestle has designed it in a way to encourage the company’s sales force or other members of the distribution channel to sell products more aggressively. Nestle India limited arranges concerts, trade shows, event sponsorship, in-store displays, and discounts. In Nestle, a separate sales department is working. The function of this department is to taking the sales orders, visiting the market, collecting the customer’s complaints and transferring to the concerned department. They also make sure the availability of their products (Kitkat, Munch, Polo, Milkmaid, Maggi etc. ) to the consumer at right time and at right place. Public relations It encompasses a wide variety of communication efforts to contribute to generally favorable attitudes and opinions toward an organization and its products. Unlike most advertising and personal selling, it does not include specific sales message. The targets may be customers, stockholders, a government agency, or a special-interest group. Public relations can take many forms, including newsletters, annual reports, lobbying, and support of charitable and civic events. Nestle is following all above mentioned public relations forms: The company assists through donations such hospitals and organizations that provide services to the poor and responds to distress calls by the government and NGOs for assistance to victims of flood, earthquake, drought and other natural calamities. The company arrange mil program for undernourished and sick children and mothers through several NGOs and charitable organizations. The company has initiated a tube well and hand pump installation scheme in selected rural areas. It donates computers to schools for disadvantaged children run by NGOs and charitable organizations. To support the spread of education in rural areas, it undertakes Refurbishment Program of Govt. operated primary and middle schools. The Company regularly sponsors sports and cultural events, such as the International Polo Tournament and SAF Games in the recent past. The company gives the extra gifts, calendars and diaries to the employees and customers for public relations. Publicity Publicity is also a promotional method used by the Nestle. Publicity is specific form of public relations that involves news stories about organization or its products. Like advertising, it consists of an impersonal message that reaches a mass audience through the media. But several features distinguish publicity from advertising. The company does not pay for it and it has little or no control over this and it appears as news and therefore has grater credibility than advertising. The company seeks for good publicity and frequently provides the material for it in the form of news releases, press conferences, and photographs. When a picture of a company’s CEO appears on the cover of business publication and it accompanied by a flattering article in the magazine, it is often attributable to the efforts of the firm’s public relations department. Integrated Marketing communication Nestle is using the integrated marketing communication system. In this, company is trying to coordinate all promotional efforts make an effective impact on the customer mind and to deliver a consist message. The Nestle has incorporated several different promotional campaigns. Depending upon the objectives and available funds, it undertakes simultaneous local, regional, national, and international programs. Findings and Recommendations This is competitive world and must never forget that customers have a choice. If they are not satisfied with a Nestle Pure Life, they will switch to another brand. The pursuit of highest quality at any price is no guarantee for success, nor is a single-minded cost-cutting approach. Lasting competitive advantage is gained from a balanced search for optimal value to customers, by simultaneous improvement of quality and reduction cost. Success can never be taken for granted. Nestle must watch and learn from its competitors. If they do something better, Nestle must improve its own performance. Nestle can achieve competitive advantage through Quality. Progress is followed by listening to Nestle customers and by measuring its works performance. Shortcomings and mistakes must be analyzed and corrected. Problems must be anticipated and prevented before they occur. Nestle also must identify and take advantage of opportunities. To stand still is to fall behind. So Nestle must strive for continuous improvement in every area. It is through many small improvements as well as through major breakthroughs that Nestle will achieve excellence. The company is eager to serve consumers at its every possible level, consumer services department is the evidence of such a pursuit from the organization point of view. Presently the company is market leader in its category but it shouldn’t take it as a complacent attitude rather capitalize on its good brand equity and to improve its quality of product to reap not only more profits for the shareholder but also serve the humanity by providing them healthful water which in other way a noble sacred job. The company can fulfill this job by having such a spirit following it religiously by incorporating it all the marketing strategies.

Serial Killers Women and Men Comparison

Serial Killers Women and Men Comparison A serial killer is defined as any person who manages to kill three or more people with enough time intervals between each killing. Most of the time, crimes of men serial killers are heard regularly as they are more horrible than that of women serial killers. As for the men, they do their crimes in a brutal manner and damage the bodies of the victims (Hickey 52). Another reason that make men serial killers to be common than women serial killers is because of the methods they use to kill their victims.Advertising We will write a custom essay sample on Serial Killers: Women and Men Comparison specifically for you for only $16.05 $11/page Learn More According to the profile analysis, 40% of the men’s victims are killed by firearms, 38% are denied some oxygen, and 35% are stubbed the most sensitive body parts, and some small percentages are killed by poisoning or drowning. In addition, most of the men serial killers do not hide or deny their actions, but t hey rather draw some attention with their actions (Hickey 68). The physical counting of the men serial killers victims is very high compare to that of women serial killers. The main difference between women serial killers and men serial killers is that, women try to keep their actions under cover, without drawing any attention. Women serial killers can be referred to as gentle murderers because the methods they use to kill their victims are not brutal. According to the profile analysis, approximately 80% of their victims, women make use of poisoning to kill them. Although they also use some other methods like shooting, suffocating, and drowning, they prefer the silent killing methods. Women serial killers are not known to be violent in most of the time like their counterparts. Men serial killers have been spotted to be violent even to small children, and sexually harassing their victims dead or alive. Men serial killers start by giving their victims some pornographic materials, so a s to make them psychologically prepared before they rape them (Hickey 112). An example of a man serial killer is Jack the Ripper from London. He brutally killed people for three months in 1888 among them five prostitutes. Jack did not hide his actions, as he went to an extent of mutilating and dissecting the bodies of his victims openly. Most of the men serial killers fall under the category of missionary killers who perform their act of killing to some specific groups of people like prostitutes or homosexuals. An example of a women serial killer is Aileen Wuornos who fell under the category of sexual predators. This lady killed seven men in Florida in her duties of prostitution (Hickey 230). She claimed that these men were trying to rape her. Men serial killers are divided into four subdivisions depending on the reasons behind killing such as power seekers, visionaries that involve obeying the source of egos of killing, missionaries whereby, the serial killer claim it’s his responsibility to clean up the society by killing the unwanted personnel according to him.Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The final type of men serial killers are hedonists, who kills so as to gain power and satisfaction. To some extent both men and women serial killers work as a team either male and male, male and a female, female and a female, or in some cases as family teams. Other examples of men serial killers include John Wayne Gacy who happened to kill 33 people and Ted Bundy who raped several women and killed all of them in Florida. Other female serial killers include Irene Leidolf who murdered 49 patients, in addition to some other three nurses. Mary Ann Cotton murdered more than 20 people by secret. Women serial killers are also divided into five types the most two common types are Black widows and Angels of Death. The black widows women serial killers kill thei r several partners as well as family members, or anybody who has a close relationship with them. On the other hand, angels of death type kill people who are left to take care of them for instance nurses. Other types of women serial killers are revenge killers, sexual predators and contract killers. Both men and women serial killers have causes of their actions. Like discussed above, men mostly become serial killers due to several reasons, but the most important factor is getting rid of a certain group of people from the society (Hickey 302). The psychological effect of hating some group of people may have a great impact to these people. The profile research shows that majority of men serial killers are missionary killers who either concentrate on killing prostitutes, homosexuals or may be a certain tribe of people. That idea of hating a certain group of people may be a great contributor that may require to be addressed. Same to women serial killers, the psychological effects are the most contributors. The issues of finding pleasure and revenging out of killing are unpersuasive. It’s unusual for any normal person to find pleasure in the act of killing, instead humiliations and frustrations are gotten. If any wrong done is revenged by killing that means everyone should be long dead, because everyone in one way or another has done something wrong. Work Cited Hickey, Eric. Serial Murderers and their Victims. New York: Thomson Higher Education, 2006.

How Significant Was Kevin Rudd's Apology to the Stolen Generations Essay - 1

How Significant Was Kevin Rudd's Apology to the Stolen Generations - Essay Example In the history of political speeches in Australia, this held the record for the most emotional speech in many years. The depth of the statement had gone to deep to be assumed to be just a political statement. It also represented social views regarding the ignored states of the indigenous people on Australia (Docker, Curthoys & Peters-Little, 2010). It was also compared to a speech by human rights groups. The apology did not impact only in Australian citizens but it has a global effect in the fight against abuse of human rights. The apology statement moved the population’s perception of the indigenous people. In the past the Australian government had done a lot of harm and injustice towards the indigenous people. The apology statement was intended to mend that wrong by initiating perception change and convincing people that the government will give justice to indigenous people. The main aim of this essay is to analyze the contents and the implication of the apology statement. I t will also provide a perspective on the significance of the apology statement by Kevin Rudd’s Apology to the Stolen Generation. The release of the apology statement had been waited for a long time and anticipated. The speculations started being believed when the children of Torres Strait and other indigenous children were taken away from their parents. This action sparked a nationwide row over the matter. It is at this point when the children were termed as the stolen generation. However, the Australian government insisted that all it did was to expose the children to a more modernized and friendly environment. These claims were not accepted by the human rights groups who still insisted the act was heinous and contradicted the law. It is this argument that led to the establishment of an inquiry to look into the matter. The team was led by Ronald Wilson and Mick Dodson (Beecher, 2009). The inquiry was given the title; the national inquiry into the separation of Aboriginal and Torres Strait children from their parents. The findings of this inquiry were founded in a report known as bringing them home report. The report contained the inquires’ recommendation of some charity and just deeds towards the children. Apart from the recommendation, the report shows that one out of three children was taken forcefully away from their parents. In the report tribulations of the children undergo while under the government were highlighted in the report. According to the report many of the children taken to foster home were unhappy with their living conditions. There were also some claims of forced labour imposed upon the children (Kahane, 2009). All these inquiries and speculations were made possible by the speech made by Kevin Rudd. The speech led to the formation of the inquiry, the writing of the report, and the recommendations to solve these issues. According to Rudolf (2009), it was for the first time in history that the indigenous people felt that they wer e being represented and their living conditions noticed to be inhumane. All this developments are attributed to the Prime Minister and his landmark apology statement. As the world celebrated the major step towards the realization of human rights, the immediate Australian government and the rest governments found a critical issue to base their debates on. The political expression made by the apology by the apology statement was very significant in Australia. 11 years prior to the statement in 2008, no government accepted the fact

Sainsbury (in branch level) Organisational diagonis and problem Essay - 1

Sainsbury (in branch level) Organisational diagonis and problem analysis - Essay Example The changes suggested in regard to the firm’s leadership should be more effectively promoted trying to avoid delays in the restructuring of the organization aiming to minimize the risk of potential damages. It seems that through an effective plan of action the firm will be able to stabilize its performance in the British market and seek for further growth. Under the influence of globalisation, firms in all industries have to continuously update their practices in order to secure their position either locally or internationally. In certain sectors, competition is extremely high, especially when firms of similar characteristics are involved. The UK supermarket industry is an indicative example. When trying to develop their organizational plans, the firms that operate in the particular industry have to face a series of challenges and barriers. Current paper focuses on the review of Sainsbury’s organizational structure and practices. Efforts are made so that the firm’s organizational problems are diagnosed; among them, one is chosen and is further analysed and evaluated. Also, recommendations are made so that the specific problem to be eliminated or, if the above target is not feasible, just to be effectively controlled. In this context, a series of change intervention methods are presented and appropriately justified, aimin g to support the improvement of the organizational performance, as expected to result from the limitation or the elimination of the firm’s key organizational problem. The research over the organizational structure and performance of Sainsbury’s is based on appropriate documentary evidence, which includes material of the following kind: books published in the academic literature, articles published by organizations focusing on financial evaluation (e.g. Bloomberg), articles of newspapers and non-governmental

Discipline in Schools Essay Example for Free

Discipline in Schools Essay A majority of us have families with children various ages, and the title of this article caught my eye for the simple fact I have teenage kids in school that have previously been assigned in-school suspension for minor disciplinary acts such as being tardy or turning in incomplete assignments. Working adults and parents are the primary targets of this particular article which sparks my personal interest towards this issue. I felt the author of this article gave a somewhat neutral observation of this topic, giving both sides of the story in a calm yet quite informative tone. He listed infractions that resulted in suspensions as well as different types of suspension outcomes. It’s important to note that suspending a student for being disruptive in class and suspending a student for fighting should be handled differently however both instances should require the students to continue working on their curriculum. With references from other educators as well as reports from the US Department of Education I would have to say that the contents of this article appear to be creditable. Results from out of school suspensions prove to be doing more harm than good, leaving students at home unsupervised with a couple days off with no curriculum to work on verses the alternative of requiring students to attend on the weekends seems to be a better solution, however funding for weekend programs is a separate issue. The authors intend of this article is to inform and acknowledge new alternatives need to be explored when it comes to disciplinary actions such as suspensions. Additional resources will have to be implemented, academic and financial. Overall I thought this to be a particularly interesting and informative article.

Periodical Review Of Human Com :: essays research papers

This is a review of Human Communications Research (HCR) journal. It is published quarterly beginning in September (Fall) and ending in June (Summer). The review being done is on Volume 22, which extends from September 1995 to June 1996. The journal takes a behavioral science perspective in its research of human communications. Research areas include Interpersonal, organizational, mass communication, methodology, information systems and persuasion. HCR is a periodical that recognizes that the world is constantly evolving and that communications research must do the same in order to develop a more clear understanding of the important issues and situational demands that are at hand. In maintaining this approach, HCR focuses on exploring new research areas as well as taking a more theoretical approach. They are also trying to acknowledge more international research studies. Methodologically speaking, they seem to remain open to possibilities and try to promote discussion through their ac ceptance of articles. The new senior editor Cindy Gallois, in her editorial best describes the general direction and intent of HCR. One of the main goals is to encourage diversity so that HCR will have something of interest for every reader. She also says that HCR is moving with a general trend that is away from the databased research studies towards more theory-based research and rigorous interpretations of results. Although they are trying to increase the variety of topics, they are still maintaining a behavioral science approach to communications. Gallois also welcomes the expansion of methods on research and is a firm believer in the idea that a good researcher is one that is capable of choosing the approach and methodology that best fit the research question. It is also her belief that HCR will develop more of an international flavor because the present volume marks the first time it has been edited by a non-U.S. resident. This will allow for a greater recognition of the active communication research studies being done in many countries. Upon review of articles in HCR, I found quite few having similar topics. These included: Communication in the workplace, persuasion, deception, and communication support systems. These topics all deal with important aspects of human communication and are consistent with what is trying to be achieved by HCR. The intent of this journal is to improve human communication in areas that it would be widely useful consistent with the changing world. By researching different perspectives of issues, HCR hopes to get a better understanding of what the obstacles have previously been in order to try and improve communication relationships.

Self-reliance: Transcendentalism and Emerson

â€Å"Self-Reliance† Juny Bernadin AML2000 12-Week 2 Professor Andrew Smith October 29, 2011 Thesis Statement ‘Self-Reliance' has its value in its boldness, its construction, and mature attitudes toward evenness and letdown. In addition, Emerson's confident logic seems impregnable. To Emerson, not only is self-doubt absolutely out of the question, but it is a virtue to believe that everyone believes as you do. He writes that there is no value in life but personal principles and goals, and that society is irrelevant. â€Å"Self-Reliance† â€Å"Self-Reliance,† by Ralph Waldo Emerson, is a persuasive essay promoting the ways of inspirational views. He uses this essay to advance a major point using a structure that helps his argument. In Emerson's essay, he begins his concluding thoughts with a statement that greater â€Å"self-reliance† and brings a revolution. He then applies this idea to society and all of its aspects, including religion, education, and art. This brings Emerson to a new, more precise focus on how societies never advance; rather it recedes on one side. This shocking, yet intriguing, idea supports and increases the uses of tone, image, example, and the consequence of ignoring his opinion. The result is an accumulation of ideas into the major points that, â€Å"Nothing can bring you peace but you. Nothing can bring you peace but the triumph of principles. † With the major points and devices used by Emerson defined, it is now possible to examine in greater detail how he persuades the reader, starting with the use of tone. The use of word choice, sentence length, and structure, as well as many other factors set the tone of this paper. The result is a paper that has a provocative tone. A paper written in this authoritative style is helpful in his affiliation. It pulls the reader into the author’s ideas, making them your own. The tone of the paper allows descriptions to be extremely powerful in promoting Emerson’s ideas. The descriptions are numerous throughout the paper and there is a deep-seated one towards the end of the essay that really helps to shape it. â€Å"Society is a wave. The wave move onward, but the water of which it is composed does not. † The clear metaphor of society to the wave and the particles of water to the people distinctively demonstrate Emerson’s idea the society never advances. If a man is not self-confident and is unable to share himself with others, as people die so too does their experience. Nevertheless, the ability to be self-reliant eliminates this loss of experience. Although this metaphor is strong enough on its own to provide all of the support necessary for the idea that society never advances, Emerson adds to it and his other ideas with examples. The first examples used to support the lack of progression of society. The â€Å"civilized† man of the Americas and Europe compared to the â€Å"savages† of New Zealand. It is here that Emerson brings into question the digression in physical strength of men as he makes â€Å"advances. † These advances do just as much harm as good, making man lazy and indolent. Other areas that Emerson scrutinizes are the loss of skills that only years ago were essential, such as the ability to tell time by the sun, and the loss of attention to detail. With Emerson’s ideas clearly imbedded in our mind, and added by his style of inductive writing, he uses the consequences of ignoring him as the final blow in this battle to persuade. Although no consequence is clearly define, Emerson has made it more than clear what will happen if people do not become more individualistic. Society will stay as it is, no matter how many technological advances made. This fear of being no better nor advanced than previous eras is the most powerful motivator for change of all. Emerson’s challenge not to rely on fortune, rather to make things happen for you is exactly what he want it to be, motivational and persuasive. Conclusion In conclusion, the promotion of transcendentalism in Emerson’s essay â€Å"Self-Reliance† is the promotion of a way of better living according to Emerson. The structural support of self-reliance in â€Å"Self-Reliance† through tone, image, example, and the consequence of ignoring Emerson’s opinion achieves the goal of persuasion. This produces the final result of a vote for independence, telling, â€Å"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles. † The promise of the transcendentalist of personal peace with the achievement of self-reliance would be nothing more than an outlandish idea without Emerson’s ability to structure and support his idea. Reference 1. AML2000 12 â€Å"Self-Reliance† by Ralph Waldo Emerson, Page 29 222, Oct 2011 2. AML2000 12 â€Å"Self-Reliance† by Ralph Waldo Emerson, Page 223, 29 Oct 2011